Brand identity for background checks!
(2020)
3-2-1GoCheck provides three solutions to individuals and firms. Building solutions so landlords, tenants, employers, and employees can complete the whole checking journey at the touch of a finger.
Challenge
In some countries/cultures, background checks are considered as someone spying on them. Making them feel unsecured.
Approach
We started by shaking down the brand through a visual audit and interviews with employees and customers alike to understand brand perception and its role in their lives.
We learned unequivocally that knowing someone’s background matters — they add assurance to their lives and help us with decision making. How to persist. How to find the right people. How to make the right choices.
We learned unequivocally that knowing someone’s background matters — they add assurance to their lives and help us with decision making. How to persist. How to find the right people. How to make the right choices.
Role
Brand Designer
Deliverables
Logo
Brand Strategy
Visual Identity
Style Guidelines
Brand Strategy
Visual Identity
Style Guidelines
Created with
Adobe Illustrator
Adobe InDesign
Adobe InDesign
Visit Website
321gocheck.com
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