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Revitalizing Brand Identity, Website, and Internal Systems for Mellow Designs Studio.
(2023)
Step into the transformative journey at Mellow Designs Studio, where as the first product design specialist, I undertook the task of reimagining our website and internal systems. Having completed a year, I proudly present a sophisticated website with a sales-driven design and a refreshed brand identity that mirrors Mellow's essence across digital platforms.
Challenge
As the inaugural product design expert at Mellow Designs Studio, the challenge was twofold—identifying opportunities within our existing website and addressing internal project issues at a system level.
Bridging the gap required a strategic approach to revamp our online presence and infuse a fresh color palette into Mellow's visual identity.
Approach
Over the past year, my approach involved a comprehensive analysis of our website and internal systems, leading to the creation of a sleek and sales-driven website.
Drawing on my branding expertise, I injected new life into Mellow's identity, harmonizing it with a vibrant color scheme across social media platforms. The result is a cohesive and impactful brand presence that resonates with Mellow's Designs ethos.
Twice a year I write an update about my life and projects. I compile a list of thoughts, links, rare finds, my photos and open positions. You will like it.