Crafting Crea's Dynamic Identity for a 60% Surge in Event Engagement.
(2021)
Explore the narrative of the evolution of Crea, UID's annual industrial design student-led event. As a key contributor, I played a pivotal role in shaping a brand-new event experience—from conceptualizing the visual identity to introducing custom filters and merch. The outcome was a noteworthy 60% increase in event attendance.
Challenge
Charged with reimagining crea'21, we faced the initial challenge of fostering greater student involvement. Our goal was to cultivate a visual identity that not only reflected individuality but also resonated with the diverse interests of the student body across various event touchpoints.
Approach
By weaving a cohesive visual narrative, we crafted a dynamic identity that empowered students to express themselves. From custom filters to exclusive merch, every element was meticulously designed to enhance engagement.
The result? A staggering 60% surge in walk-in attendance, marking a successful transformation of Crea's event experience.
The result? A staggering 60% surge in walk-in attendance, marking a successful transformation of Crea's event experience.
Role
Experience Designer
Created with
Figma
Adobe Illustrator
Adobe Illustrator
Team
Akash Nagaraj
Jatin Palande
Maitrey Pande
Sneha Sowmi
Jatin Palande
Maitrey Pande
Sneha Sowmi
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