
People Friendly, Planet Friendly.
(2020)
Pure Mitti is an environment-friendly brand that enlightens people on ways to live a pure lifestyle by bringing them Ayurvedic and sustainable, safe living products crafted to nurture & provide a healthy living.
Challenge
Handmade according to the cold process method, Pure Mitti soap bars are filled with nature's best ingredients.
The new collection was created with herbs like Neem, Tulsi & Turmeric. Along with precious oils like Hibiscus, Eucalyptus & Lavender - and made for the most sensitive skins.
Approach
The purpose of Pure Mitti as a brand is to guide people, who care for themselves and the planet, towards zero waste and a toxic-free lifestyle.
Having this in mind 100% recycling package for all products. Handmade with pride in a small workshop supporting all of our artisan partners and their families, their villages.
Deliverables
Packaging for Hair & Body care products.
Created with
Adobe Illustrator
Adobe InDesign
Twice a year I write an update about my life and projects. I compile a list of thoughts, links, rare finds, my photos and open positions. You will like it.