Transforming Sync Labs with a Vibrant Rebrand and Community-Focused Website.
(2022)
Dive into the dynamic journey of redefining Sync Labs, a product-focused design studio where my internship unfolded into a transformative role. I led the charge in revitalizing their brand identity and crafting a vibrant website, aiming to foster a thriving design freelancer community while showcasing projects with engaging animations and interactions.
Challenge
As Sync Labs aimed for a rebrand and a new website, the challenge was twofold—capturing their product-focused essence in their visual identity and creating a platform that not only showcased their work with dynamic animations but also nurtured a robust design freelancer community.
The goal was to stand out on social media with appealing colors while attracting the right audience.
The goal was to stand out on social media with appealing colors while attracting the right audience.
Approach
Approaching the project strategically, I immersed myself in crafting a cohesive rebrand that echoed Sync Labs' product-focused ethos. The website, designed to be a hub for both showcasing projects with captivating animations and fostering a vibrant design freelancer community, became the centerpiece.
The use of appealing colors not only aligned with their social media content creation plans but also ensured Sync Labs stands out in the ever-evolving design landscape.
The use of appealing colors not only aligned with their social media content creation plans but also ensured Sync Labs stands out in the ever-evolving design landscape.
Role
Product Designer
Deliverables
Website
Visual Identity
Visual Identity
Created with
Adobe Illustrator
Figma
Webflow
Figma
Webflow
Visit Website
synclabs.co.in
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